Patanjali, the company of Baba Ramdev, has been getting success every day. After online entry, the news is that the luxury brand Louis Vuitton is investing in Patanjali. Baba Ramdev has confirmed this to himself. Baba Ramdev, who talked of bringing Swadeshi home, said that the talks with the company are happening. We can contract with our terms. Yes, if the deal is possible, one day the common man’s brand Patanjali can be seen with luxury brand Louis Vuitton.
The speed at which Patanjali is growing, the day does not even look distant. Since changing from the shops to the mega-malls in small streets, Patanjali has now become available online with 8 e-retail companies like Amazon, Flipkart, PettyMeml Shopchase, NetMedes, Big Basket. That is why Ramdev gave a slogan – Haridwar Se Har Dwar.
Significantly, Patanjali has now become available online. The reason is that the number of online shoppers is increasing and Patanjali’s eyes are on such people, which includes a large part of the youth.
Ramdev, who opposes FDI in retail, says that he is still against FDI. But with the help of foreign investment in science and technology, make in India is not avoided. At the same time, Baba Ramdev’s appeal the government to remove 18 percent GST from cow urine. Explain that there is also GST on cow urine. In fact, some medicines of Patanjali and other products such as floor cleansing are made using laminated cow urine.
Although cow urine is not in the list of GST substances. Still Baba Ramdev hopes that the things that are being used in cow urine remain free from GST.
Patanjali’s own e-commerce platform www.patanjaliayurved.net was launched in December last year and during the trial only 10 crores sales were registered in a month.
Patanjali CEO Acharya Balakrishna says that he will join hands with big e-commerce companies and take his clients along with them. Try that Patanjali’s indigenous movement will reach every house but will not compromise with the company’s original policy. But now the question is, what will happen to Patanjali’s products shops which are selling only Patanjali’s products when it gets online?
Acharya Balakrishna has planned a loyalty card for him. HDFC Bank has also been associated with Patanjali and customers who purchase online Patanjali with HDFC card will get Reward Points. Balkrishna hopes that this will connect its 40 million customers of HDFC with this online venture. Patanjali is already 7th in the FMCG sector and it has been possible in just 12 years.